Brand Design
Fall 2019
Media: Business Card, Logo, and Physical Deliverables
In this project, we work with a fictitious client who was another student in the class that had created a fake business for us to design for.
This is the brief I was given:
My company is a bed and breakfast (or inn) called into the woods, it is a Victorian-style inn but newly updated. Nestled up near Traverse City. Family-friendly and a great place to vacation/honeymoon. The goal of our B&B is to target all audiences but to have a fresh image. We offer 24/7 services, and plenty of activities for you and your family or significant other to enjoy. The B&B has a great value with its unique rooms. That obviously includes breakfast, WiFi, free parking, a little extra goody when you check-in, and special discounts on local events. At this B&B we pride ourselves on making you feel comfortable like you are in your own home. Our style is rustic/shabby chic, being airy. With the B&B itself staying true to its traditional style.
We then had a series of meetings and when from their with designing the brand.